Great Wattie’s taste - with only half the sugar

2015-10-28

Heinz Wattie’s is excited to announce a new addition to their sauce range: Wattie’s Tomato Sauce with 50% less sugar*.  

For years kiwis have grown up with their beloved Wattie’s Tomato Sauce with that unmistakable taste families love.

While taste continues to be top priority for most people, many are now looking for healthier options and are finding it difficult to balance great taste with ‘better for you’ foods. Wattie’s Tomato Sauce with 50% less sugar is naturally sweetened with extracts of the stevia leaf and also has 35% less salt compared to regular Wattie’s Tomato Sauce.  

Penny Bailey, Heinz Wattie’s Nutritionist explains: “We have worked hard on this recipe to ensure the taste that so many Kiwi’s love has not been compromised, and we’re delighted with the result.

“Wattie’s Tomato Sauce with 50% less sugar* is the perfect sauce for those wanting a little less sugar but don’t want to compromise on taste. We challenge people to give it a go.”

Dietitian Sarah Hanrahan from the NZ Nutrition Foundation is pleased people now have more choice, “It’s great to see an iconic kiwi brand leading healthy change. This is another good step from Wattie’s towards improving our food environment. And my kids gave it the thumbs up.”

Heinz Wattie’s has a long history of continuously improving foods with subtle sodium reduction, and introducing plenty of choices. Wattie’s Tomato Sauce with 50% less sugar* is now available in supermarkets alongside our regular Wattie’s Tomato Sauce and Wattie’s Tomato Sauce Lite.

*when compared with regular Wattie’s Tomato Sauce 560g

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