Beyond the commercial benefits we bring to New Zealand, we also play a part in enriching the lives of Kiwis through community programmes such as the Wattie’s Cans Film Festival and Wattie’s Project Cook  amongst others. Read on for more about how these innovative and fun programmes support Kiwis at a community level.

Helping The Salvation Army Through Wattie’s Cans Film Festival

For 18 years, Salvation Army food banks throughout New Zealand have benefited from the donations of canned foods made through the Wattie’s Cans Film Festival.

By exchanging a can of food for a movie ticket, people are invited to enjoy a family blockbuster movie on a given night during the year at their local participating cinema. Heinz Wattie’s then doubles the donations, by matching the number of cans donated by the movie-going public. The cans are then distributed to The Sallies for their Christmas Food Bank appeals.

Last year more than 22,000 cans were exchanged for movie tickets and these, together with the Heinz Wattie’s donation, went a long way towards assisting New Zealand families in need.

In recent times, it’s been tough going for The Salvation Army, who last year alone provided more than 68,000 food parcels to struggling New Zealanders. And the need for help by many New Zealand families rises dramatically over the Christmas – New Year holiday season.

The Wattie’s Cans Film Festival is held throughout the country, thanks to the support of Event Cinemas, Hoyts, Reading Cinemas and independent cinemas. Since these Festivals began in 1994, over one million cans have been donated to The Sallies.

“We are rapt to be involved in the Festival. It’s a really great family night out with a wide selection of films on offer and it supports a great cause” says Tim Skellern, Wattie’s General Manager of Marketing.