Giving us the edge

We treat our brands as businesses, not a collection of products. And at the centre of these businesses is Marketing.

Marketing’s main goal is to make consumers even more loyal to our brands so more items leave the supermarket shelf time and again. The team works hard to give consumers compelling reasons to choose our brand over those of our competitors. Of course Marketing also launches imaginative new products like our Squeeze & Stir and Upside Down Tomato Sauce, capturing attention, building demand and winning fans right from the start.

It's vital to keep updating our knowledge of consumers, competitors and customers. And to clearly understand the kind of marketing that really works. So we make a point of sharing experiences and best practice. Quite simply, Marketing helps us do a better job than our competitors, whether that be with the support of our Product Managers, or our Communications team, or through the knowledge and know-how of our Nutritionists and Dieticians. Here we discover what our customers want to keep them coming back for more. 

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It's the people at Heinz who make things happen.